Reserve recruiting earns business award
12/27/2007 - ROBINS AIR FORCE BASE, Ga. (AFPN) -- Air Force Reserve Command Recruiting Service officials earned a nationally recognized sales award Dec. 6 at a ceremony in Las Vegas.
Judges handed a "Stevie" Award, the business world's own Oscar awards, to recruiting officials as the Recruitment/Staffing Sales Organization of the Year Award for 2007 in the category of Best Run Sales Organization.
The AFRC Recruiting Service nomination was judged by 29 business professionals from across the United States, including chief executive officers, vice presidents and other executives.
The Stevie Awards were created in 2002 to honor and generate public recognition of the efforts, accomplishments, and positive contributions of companies and business people worldwide. Beginning with The American Business Awards in 2002, and The International Business Awards in 2003, and The Stevie Awards for Women in Business in 2004, the mission of the Awards is to raise the profile of exemplary companies and individuals among the press, the business community, and the general public. Stevie is taken from the name Stephen, which is derived from the Greek for "crowned."
In 2007, the AFRC Recruiting Service had:
-- Twenty senior recruiters certified to lead specialized selling-training programs as part of the Air Force Reserve's current focus on "owning" the selling philosophy and approach organization-wide.
-- Better than 90 percent of Air Force Reserve recruiters make their individual assigned goals for fiscal 2007.
-- The Reserve improve its approach to finding qualified full-time recruiting staff, using specialized assessments to screen more than 400 individuals, out of which 37 were offered the opportunity to attend recruiting school in 2007. Of the 37, 28 accepted the invitation, and all 28 graduated. This is a significant improvement over pre-assessment graduation rates, which ranged from 50 to 80 percent.
"It proves once again that we have the best recruiters in (the Department of Defense) putting people in boots every single day," said Col. Francis Mungavin, the AFRC Recruiting Service commander. "In today's military recruiting environment, there is a growing intensity of competition for a smaller group of prospects. The key is to successfully differentiate the Air Force Reserve in this increasingly competitive marketplace. Alignment of prospecting and recruiting strategy is vital if you are to achieve any level of success."
What distinguishes Recruiting Service from its competition is the method with which it does business, Colonel Mungavin said.
"What sets the Air Force Reserve apart from other branches of the military is its understanding that recruiting requires a systematic, non-manipulative sales approach, and we've continually been impressed at how rapidly the recruiting team has taken responsibility for the IMPACT Selling process," he said. "They have taken a sales system and truly made it their own."
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